During the discovery process, we gain a thorough understanding of your business,
specifically the extent to which your digital channel strategy relates to your business as a whole. Our team
takes the time to understand your business and the challenges you face. In the end, we create a customized,
unique solution that works for you.
It is only after we gain an understanding of your business that we begin the mapping out solutions. We look at
your overall strategy, your brand essence and your operations to ensure that our solution will work for your
organization. We also review your current policies, practices and reporting methods to see what needs to be
Building a strategic map allows us to clearly review and agree upon the optimal digital strategy
for your company. The map begins with your financial objectives, then looks to understand the specific needs of your customer.
Lastly, we look at your organization to identify the points of differentiation that meet the identified needs and align with
your financial objectives.
This strategic map enables us to easily portray and communicate your strategy internally and externally, keeping the team focused
on what needs to be done.
The SWOT (strengths, weaknesses, opportunities and threats) analysis is a continuation of
the discovery process with a specific focus. The team will interview various stakeholders of your organization to
identify the internal strengths weaknesses of your company. We also identify threats, both internal and external,
that the company faces in achieving its goals. Understanding these capabilities and risks lets us manage them to our
advantage and to minimize unwanted surprises.
Once we create the strategic map, our Digital BrandWorksâ€™ team moves from the strategic to the
tactical implementation. We work to implement a digital strategy that is in harmony with your retail strategy.
Navigating the digital landscape can be challenging, especially with the growth of
the digital marketplaces. Let Digital BrandWorks become your one-stop-shop for managing the world of e-commerce.
You no longer have to worry about your digital brand presence. We know the marketplaces and understand their
unique demographics, thus allowing us to tailor your presence for each audience. We will develop a digital road
map specifically catered around your brandâ€™s message, pricing, and strategy, to increase visibility and sales
Business Intelligence is much more than providing data snapshots and downloads;
it is taking massive amounts of data from various sources and finding useful information that a company
can use to its advantage. Digital BrandWorkâ€™s Analytic team is expert in managing large amounts of data
and using it for our clientâ€™s advantage.
The implementation of an effective digital marketing strategy is critical to the
success of your businesses digital media investment. A diversified presence across various media channels is
the key to meet your revenue objectives. Our marketing services combine development of innovative marketing
strategies, promotional planning, various design elements and marketing analytics to create a digital media
approach unique to your companyâ€™s specific needs. Through promotional placement, listing optimization, unique
creative & content and customized reporting, we work to drive relevant traffic & profitability to your