Policy Adherence Program
Sales & Operations Planning
Promotional Development & Calendar
Comparison Shopping Engine
For over 50 years Ronco® products have been improving the day-to-day lives of people all over the world.
Established and guided by the keenly inventive and always dynamic personality of Ron Popeil, the RoncoÂ®
name can today be found everywhere from the kitchen cupboard to the display cases of the Smithsonian Museum.
Ron Papeil has even been voted by Self Magazine readers as one of the 25 people who have changed the way we
eat, drink and think about food.
Roncoâ€™s lack of marketplace experience was diminishing the brandâ€™s reputation & image. Their
pricing inconsistencies were being reported in every sales venue and inaccurate content on product listings were
frustrating business partners and customers alike. Additionally, their long standing (and future) brick &
mortar relationships were in jeopardy as sales fell and confusion grew.
Digital BrandWorks began to advise the best direct brand enhancement practices. Digital BrandWorks
organized information and aided in the development of a consistent MAP policy. Ronco product content and images were
reestablished and clarified. Digital BrandWorks took point and coordinated brick & mortar and Virtual
Digital BrandWorks continues to monitor and report Map violators on all channels. Digital BrandWorks
continues to improve the MAP policy to increase optimization. Ronco now enjoys a broadened market reach through NewEgg,
Sears and Best Buy. Ronco has now restored its market image with consumers and Brick & Mortar/eCommerce retailers
vp sales & marketing