Policy Adherence Program
Comparison Shopping Engines
The world leader in metal detecting products and sales since 1985; the Minelab® name is
synonymous with excellence in ground search technologies. From equipping the personal hobbyist to large scale military and
humanitarian demining projects, the extensive Minelab® portfolio covers it all. As consumers, companies, and governments
worldwide continue to develop and search the soil below, Minelab® continues to innovate and improve their technology to
meet this rapidly growing demand.
Minelab had no digital strategy to operate successfully on the internet and their staff members
lacked a working knowledge of best practices in virtual marketplace. Additionally, a heavy eBay presence was negatively impacting
all other third party and brick & mortar relationships. Sales and market uncertainty was making it difficult to manage ideal
The Digital BrandWorks & Channel IQ team collected and systematized detailed channel information.
Digital BrandWorks was able to help instruct and guide third party listings and detailed analytics have been provided that helped to
improve sales, production and inventory efficiency.
Digital BrandWorks became the fastest growing retailer for Minelab and continues to monitor and report
MAP violators on all channels. Detailed analytics have assisted in keeping operating expenses low and raising profit margins. Digital
BrandWorks has increased harmony and understanding with Brick & Mortar and 3rd party vendors.