The continued growth in the number of digital marketplaces has
made it more difficult to properly represent your brand online. Our expertise in managing the
marketplaces ensures proper overall representation of your product's pricing and content online.
Consistency is key when representing your brand to the consumer and
your retail partners. You need to look beyond the price to the quality of the listings, trends
in reviews, and the ranking & quality of sellers.
Our channel audit consists of a review of sellers, pricing, and presentation across relevant e-commerce
channels, including both retailers and marketplaces. This review will help us to determine the best
strategy to optimize, position, and monitor your brand. We also keep a close eye on what both retailers
and customers are saying about your brand and incorporate that feedback throughout your campaign.
Following the Channel Audit, we begin the process of Marketplace Optimization.
Weâ€™ll create unique content, images, and videos with your brandâ€™s overall message in mind. This original
material will help to enhance your presence in the digital marketplace. Listings are reviewed on an ongoing
basis, ensuring that keywords are continuously updated to drive sales on each marketplace.
At Digital BrandWorks, we know that each marketplaceâ€™s customer is unique. Having helped countless companies
with their digital strategy, we know what works and what doesnâ€™t. We use our expertise to increase traffic and
sales for your company.
Digital BrandWorks can help you manage your product offerings. If you have
products that are not listed in the digital marketplaces, we place and position those items in the
Brand message, transaction management, and consumer experience are monitored by the Digital BrandWorks
team. The combination of proper marketplace management, authorized product distribution, and an enforceable
minimum advertised price (MAP) policy decreases the likelihood of market confusion.
Digital BrandWorks has direct relationships with many of the marketplaces, giving us the ability to garner
unique promotions for your brand. We also ensure that all of your digital offerings are priced consistently
with your overall retail pricing strategy.
After analyzing your current distribution programs for business-to-business (B2B)
and business-to-consumer (B2C); we create a proprietary plan encompassing product life cycles to leverage all
possible outlets for your product. This process ensures that the consumer experience is consistent with your
brand guidelines across all platforms.
Shipping directly to consumers is often not a part a manufacturerâ€™s distribution
model. Weâ€™ll assist you in developing a high-quality shipping program, including analyzing your current
warehouse configuration, preparing for packaging changes, and developing a drop-ship program to extend your
The goal of a MAP policy is to avoid the commoditization or dilution of your product value.
Digital BrandWorks is able to track pricing violations, aid in rectifying discrepancies, and monitor the overall picture
of your companyâ€™s online pricing profile. We assist in identifying and communicating with sellers violating your policies
to minimize the negative impact.
Digital BrandWorks is able to maximize sales opportunities at your MAP across a
variety of marketplaces by creating effective and unique promotional campaigns. We use banner ads, e-mail
campaigns, front page exposure and "deal of the day" promotions to build your brand exposure. We also work
closely with each individual marketplace to obtain the best possible exposure on each platform.