Gaining useful and actionable insights from massive amounts of data,
presented in a way thatâ€™s easily accessible.
Our business intelligence process begins with a high-level view of your company.
We gain an understanding of your business and your available data points to find the common linkages between
disparate data sets. This allows us to look for opportunities in ways that you might miss when youâ€™re using dozens
and dozens of different spreadsheets to track data.
Identifying the data sources necessary to support your business needs, allows us to build a database structure and
methodology for getting the data into a usable format. The end result is a single data source that is easy to use
and alerts you to new opportunities.
Business drivers are those factors affecting your business that require constant
monitoring. These can be anything from lead time for product delivery to return rates. It is critical to your
sales and operations planning that you identify these drivers as early as possible. Failure to do so could have
As we conduct the initial review of your business, weâ€™ll pay special attention to uncover the key factors that
drive your success. Once we identify these metrics, we develop key performance indicators (KPIs) to measure, monitor,
and manage these drivers.
Many businesses rely upon trend analysis in one form or another. Most look at historical
trends to predict the future, adding estimated percentages for future growth to plan for sales and operations.
Digital BrandWorks takes this analysis one step further. We use advanced web-based tools to look at historical
trends with multiple dimensions, including plans and the expectations of management.
In addition to internal trends, we focus on the marketplace. Our team continuously monitors sales & marketing trends
and trade news, allowing us to better understand opportunities and threats for your products.
We build our sales and operations forecast utilizing regression analysis in conjunction
with the data weâ€™ve compiled. Looking at the data from a top-down and middle-out perspective, we create information
that can be used by various departments within your organization. When your department heads meet, theyâ€™ll be looking
at the same data, meaning thereâ€™s no chance for misinterpretation.
We present Information in a manner consistent with audience expectations. Detail is available
for colleagues that need to dig deeper and potentially act upon information. Additionally, executive summaries can be
created for the senior members of your team.
Rather than merely providing you with volumes of raw data, we provide you with meaningful analysis and reporting, presented
to you and your team in a manner thatâ€™s concise and easy to use.