Coway is a two billion dollar South Korean company that in 2013 wanted to
attract a new a new customer base in the United States. Digital BrandWorks helped expose them to new audiences
by writing air purifier ecommerce copy, photographing and editing all of the air purifier SKUs and by
developing a unique spot that has run on social networks and on television.
Media Planning / Videography / Audio Production / Graphic Design / Photography / Copywriting
Mom & Dad's Best Friend
Coway's Air and Sound Air Purifier keeps parents and children taking
breaths of fresh air. Digital BrandWorks developed this TV spot to raise awareness and increase