Minelab began aggressively selling product online and was looking to appeal to a younger target who might be more prone to buy online. Digital BrandWorks developed a comprehensive media plan, promotions and video vignettes to support awareness.

Media Planning / Videography / Photography / Photo Editing
Find Your Adventure

Finding your way to buried treasure is never easy - our campaign drove entrants to tell their story and engage with Minelab.

Product Photography

Digital BrandWorks shot and edited ecommerce-ready photography for Minelab.