New Amazon advertising option

New AMS Feature: Product Display Ads for Deals!

UPDATED May 2018.
If you are currently using Amazon Product display Ads for your deals, it is time to start rethinking your strategy. This feature was just released in Summer of 2017, but Amazon will be phasing it out June 25, 2018.

Have you heard? A new and exciting feature popped up recently in Amazon’s AMS advertising system: a way to advertise your deals via Product Display Ads!

Product Display Ads offer a way for you to advertise any one product on Amazon and target an audience that is shopping within a specific interest or category, or looking at other specific items on Amazon. Typically, these ads appear just below the buy box and are an eye-catching, customizable option that allows you to add a brand logo and tagline to the ad. Now, you can leverage that same powerful targeting and customizable design for deals as well as products.

This means you can now promote an eligible Lightning Deal or other promotion specifically, with implications that Amazon will adjust the placement accordingly and highlight it as being an ad for a deal. With the increasingly competitive nature of Amazon and its paid placement opportunities, taking advantage of this new feature will undoubtedly be beneficial and it’s likely no surprise they rolled it out just ahead of Prime Day. It’s definitely something to consider utilizing for other high-traffic events like the back-to-school rush and Cyber Monday.

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If you’re interested in exploring the powerful ways that AMS can help your revenue on Amazon and how we design and implement ad campaigns, get in touch with us here.

Tiger Paton

Tiger Paton was the Creative Lead at Digital Brandworks, a digital consultancy that provides customized solutions for improving marketplace performance on Amazon and beyond.

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