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Month: October 2017

Gears icon and text reading: Amazon ad strategy: manual and automatic targeting

Amazon Ad Strategies: Manual & Automatic Targeting

October 25, 2017 Tiger Paton Advertising, Amazon One comment

One of our favorite Amazon ad targeting strategies is running two versions of the exact same Sponsored Listing:

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Should you hire an Amazon consultant? text and a tie image

Should You Pay For An Amazon Consultant?

October 19, 2017 Digital Brandworks Amazon, Channel Management, eCommerce Leave a comment

Selling on Amazon is complex — this is something companies learn quickly when they launch on the site.

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Digital Brandworks: A visual guide

October 17, 2017 Tiger Paton Channel Management, eCommerce Leave a comment

The team at Digital Brandworks provides customized solutions for our e-commerce clients. How do we do it? Check

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Troubleshooting an unbalanced Amazon Advertising ACOS

Amazon Advertising: Why is my ACoS so high?

October 12, 2017 Tiger Paton Advertising, Amazon, Analytics One comment

Let’s talk ACoS. Average cost of sale, or ACoS, is the metric Amazon advertising provides you to determine

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Image of a gift-wrapped box and text regarding boosting Q4 sales for non-seasonal items

Tis not the season: Boosting Q4 Sales of Non-Seasonal Items

October 10, 2017 Tiger Paton Amazon, eCommerce, Optimization, Q4 One comment

Q4 is a revenue gold mine for items that are just stocking-sized, snow-friendly or traditionally giftable. However, if

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