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Author: Caiti Inc

Caiti Inc is the Analytics Lead at Digital Brandworks, a digital consultancy that provides customized solutions for improving marketplace performance on Amazon and beyond.

Creating Enhanced Brand Content

October 7, 2019 Caiti Inc Amazon, Marketing, Optimization One comment

UPDATED March 11, 2020.In preparation for a more unified platform, Amazon has been mirroring their features for Vendors

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Creating Your Amazon Storefront

September 30, 2019 Caiti Inc Advertising, Amazon, Marketing One comment

We’ve previously discussed what Storefront is & why you want it. But how do you make one? While

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NEW Amazon FBA Programs: Repacking & Refurbishment

September 16, 2019 Caiti Inc Amazon, Inventory & Logistics One comment

In a very concerning turn of events this past week, Amazon quietly made FBA repacking mandatory for all

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Project Zero & Amazon Transparency

September 9, 2019 Caiti Inc Amazon, Brand Defense, Channel Management Leave a comment

UPDATED March 9, 2020. As these programs have exited Beta testing, they have become more robust. This article

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A+ Pages

August 26, 2019 Caiti Inc Amazon, Marketing, Optimization One comment

UPDATED March 11, 2020.In preparation for a more unified platform, Amazon has been mirroring their features for Vendors

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Amazon Enhanced Brand Content

July 29, 2019 Caiti Inc Amazon, Marketing, Optimization 2 comments

UPDATED March 11, 2020. In preparation for a more unified platform, Amazon has been mirroring their features for

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Amazon Storefront

July 22, 2019 Caiti Inc Advertising, Amazon, Marketing 2 comments

What is Storefront? Exclusive to Brand Registered sellers & vendors, Storefront is a small Amazon hosted website that

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Understanding Amazon’s Brand Registry Program

July 15, 2019 Caiti Inc Amazon, Brand Defense 8 comments

What is Brand Registry? Brand Registry is a service offered to sellers and vendors that extend certain protections

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Understanding Amazon’s Vine Program

July 8, 2019 Caiti Inc Amazon, Consumer Support One comment

UPDATED November 15, 2019. Vine is now available to Brand Registered Sellers, who can have up to 5

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Understanding Amazon’s Early Reviewer Program

July 1, 2019 Caiti Inc Amazon, Consumer Support Leave a comment

What is Amazon’s Early Reviewer Program (ERP)? When you add a new product to your catalog, you are

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