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Author: Tiger Paton

Tiger Paton was the Creative Lead at Digital Brandworks, a digital consultancy that provides customized solutions for improving marketplace performance on Amazon and beyond.

Holiday Optimization Checklist

October 28, 2019 Tiger Paton eCommerce, Q4 Leave a comment

We’ve wrapped up some quick tips into one handy checklist for holiday optimization. Give your channel some shine

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Gears icon and text reading: Amazon ad strategy: manual and automatic targeting

Amazon Ad Strategies: Manual & Automatic Targeting

October 25, 2017 Tiger Paton Advertising, Amazon One comment

One of our favorite Amazon ad targeting strategies is running two versions of the exact same Sponsored Listing:

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Digital Brandworks: A visual guide

October 17, 2017 Tiger Paton Channel Management, eCommerce Leave a comment

The team at Digital Brandworks provides customized solutions for our e-commerce clients. How do we do it? Check

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Troubleshooting an unbalanced Amazon Advertising ACOS

Amazon Advertising: Why is my ACoS so high?

October 12, 2017 Tiger Paton Advertising, Amazon, Analytics One comment

Let’s talk ACoS. Average cost of sale, or ACoS, is the metric Amazon advertising provides you to determine

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Image of a gift-wrapped box and text regarding boosting Q4 sales for non-seasonal items

Tis not the season: Boosting Q4 Sales of Non-Seasonal Items

October 10, 2017 Tiger Paton Amazon, eCommerce, Optimization, Q4 One comment

Q4 is a revenue gold mine for items that are just stocking-sized, snow-friendly or traditionally giftable. However, if

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Inventory Management for Q4

September 20, 2017 Tiger Paton Inventory & Logistics, Q4 Leave a comment

We’re shipping out a few handy tips for effective inventory management for the holiday season. Get the full

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Amazon Keywords: The 250-Character Limit

The 250-Character Cap: Protecting your Amazon Keywords

September 6, 2017 Tiger Paton Amazon, Channel Management, Optimization 7 comments

UPDATED August 2018. Previously sellers had up to 250 bytes; at that time spaces & punctuation did not

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Headline Search Ads for Seller Central: Part 1

Headline Search Ads in Seller Central: Part 2

August 10, 2017 Tiger Paton Advertising, Amazon 2 comments

Missed part 1 of our Headline Search Ad series? Check it out here. Now that Headline Search Ads

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Headline Search Ads for Seller Central: Part 1

Headline Search Ads in Seller Central: Part 1

August 9, 2017 Tiger Paton Advertising, Amazon 4 comments

Headline Search Ads have until very recently been the exclusive territory of Vendor Central / Amazon Marketing Services

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Using Customer Reviews and Q&A for Listing Optimization

Customer Reviews and Questions: An Optimization Gold Mine

July 19, 2017 Tiger Paton Advertising, Amazon, Brand Defense, Channel Management, Consumer Support, Optimization 6 comments

When you think about optimizing your product listings, the first thing that comes to mind probably isn’t the

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