One of our favorite Amazon ad targeting strategies is running two versions of the exact same Sponsored Listing:
Author: Tiger Paton
Tiger Paton was the Creative Lead at Digital Brandworks, a digital consultancy that provides customized solutions for improving marketplace performance on Amazon and beyond.
Digital Brandworks: A visual guide
The team at Digital Brandworks provides customized solutions for our e-commerce clients. How do we do it? Check
Amazon Advertising: Why is my ACoS so high?
Let’s talk ACoS. Average cost of sale, or ACoS, is the metric Amazon advertising provides you to determine
Tis not the season: Boosting Q4 Sales of Non-Seasonal Items
Q4 is a revenue gold mine for items that are just stocking-sized, snow-friendly or traditionally giftable. However, if
Inventory Management for Q4
We’re shipping out a few handy tips for effective inventory management for the holiday season. Get the full
The 250-Character Cap: Protecting your Amazon Keywords
Amazon recently confirmed that back-end search terms (keywords) for Seller Central are being capped at 250 bytes. This
Headline Search Ads in Seller Central: Part 2
Missed part 1 of our Headline Search Ad series? Check it out here. Now that Headline Search Ads
Headline Search Ads in Seller Central: Part 1
Headline Search Ads have until very recently been the exclusive territory of Vendor Central / Amazon Marketing Services
Customer Reviews and Questions: An Optimization Gold Mine
When you think about optimizing your product listings, the first thing that comes to mind probably isn’t the
Leveraging Advertising for Increased Amazon Revenue
Advertising is quickly becoming a requirement for sellers that want to be competitive on Amazon. With over 350