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Author: Tiger Paton

Tiger Paton was the Creative Lead at Digital Brandworks, a digital consultancy that provides customized solutions for improving marketplace performance on Amazon and beyond.

Leveraging Advertising for Increased Amazon Revenue

July 13, 2017 Tiger Paton Advertising, Amazon 8 comments

Advertising is quickly becoming a requirement for sellers that want to be competitive on Amazon. With over 350

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Mobile Friendly Listing Optimization

Is your Amazon listing mobile-optimized?

July 12, 2017 Tiger Paton Amazon, Optimization One comment

Have you ever compared how your Amazon listings look on different screen sizes? Looked at a side-by-side view

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New Amazon advertising option

New AMS Feature: Product Display Ads for Deals!

July 10, 2017 Tiger Paton Advertising, Amazon Leave a comment

UPDATED May 2018. If you are currently using Amazon Product display Ads for your deals, it is time

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Product Variations: Why They Matter

Product Variations: Why they Matter on Amazon

May 1, 2017 Tiger Paton Amazon, Channel Management, Optimization Leave a comment

Product variations, or parent-child relationships – similar versions of an item displayed on a single listing page –

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Amazon by the Numbers

April 20, 2017 Tiger Paton Amazon 2 comments

We put together a quick visual look at Amazon’s incredible growth and influence. Big numbers – and they’re

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Listing Optimization 101

Listing Optimization 101

March 31, 2017 Tiger Paton Optimization 8 comments

It’s an all-to-common story: You’ve got a great product, but it’s not showing up in Amazon searches and

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