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Category: Advertising

Amazon Posts

May 11, 2020 Andrea Gertsen Advertising, Amazon, Brand Defense Leave a comment

UPDATED July 21, 2020. Amazon has updated the Posts beta feature to allow for tagging multiple products, scheduling,

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Creating Your Amazon Storefront

September 30, 2019 Caiti Inc Advertising, Amazon, Marketing One comment

We’ve previously discussed what Storefront is & why you want it. But how do you make one? While

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Amazon Storefront

July 22, 2019 Caiti Inc Advertising, Amazon, Marketing 2 comments

What is Storefront? Exclusive to Brand Registered sellers & vendors, Storefront is a small Amazon hosted website that

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Understanding Seasonal Trends

October 6, 2018 Digital Brandworks Advertising, eCommerce, Optimization, Q4 Leave a comment

October is here! Let us celebrate with all the pumpkin-flavored things! Or not, if that’s not your thing.

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Amazon Prime Week participation logo

Are You Ready for Amazon Prime Week & Prime Day?

May 9, 2018 Caiti Inc Advertising, Amazon, Inventory & Logistics, Marketing, Optimization Leave a comment

UPDATED September 28, 2020. With the COVID-19 pandemic, Prime Day 2020 has been pushed back & the most

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Gears icon and text reading: Amazon ad strategy: manual and automatic targeting

Amazon Ad Strategies: Manual & Automatic Targeting

October 25, 2017 Tiger Paton Advertising, Amazon One comment

One of our favorite Amazon ad targeting strategies is running two versions of the exact same Sponsored Listing:

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Troubleshooting an unbalanced Amazon Advertising ACOS

Amazon Advertising: Why is my ACoS so high?

October 12, 2017 Tiger Paton Advertising, Amazon, Analytics One comment

Let’s talk ACoS. Average cost of sale, or ACoS, is the metric Amazon advertising provides you to determine

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Headline Search Ads for Seller Central: Part 1

Headline Search Ads in Seller Central: Part 2

August 10, 2017 Tiger Paton Advertising, Amazon 2 comments

Missed part 1 of our Headline Search Ad series? Check it out here. Now that Headline Search Ads

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Headline Search Ads for Seller Central: Part 1

Headline Search Ads in Seller Central: Part 1

August 9, 2017 Tiger Paton Advertising, Amazon 4 comments

Headline Search Ads have until very recently been the exclusive territory of Vendor Central / Amazon Marketing Services

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Using Customer Reviews and Q&A for Listing Optimization

Customer Reviews and Questions: An Optimization Gold Mine

July 19, 2017 Tiger Paton Advertising, Amazon, Brand Defense, Channel Management, Consumer Support, Optimization 6 comments

When you think about optimizing your product listings, the first thing that comes to mind probably isn’t the

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