UPDATED July 21, 2020. Amazon has updated the Posts beta feature to allow for tagging multiple products, scheduling,
Category: Advertising

Creating Your Amazon Storefront
We’ve previously discussed what Storefront is & why you want it. But how do you make one? While

Amazon Storefront
What is Storefront? Exclusive to Brand Registered sellers & vendors, Storefront is a small Amazon hosted website that
Understanding Seasonal Trends
October is here! Let us celebrate with all the pumpkin-flavored things! Or not, if that’s not your thing.

Are You Ready for Amazon Prime Week & Prime Day?
UPDATED September 28, 2020. With the COVID-19 pandemic, Prime Day 2020 has been pushed back & the most

Amazon Ad Strategies: Manual & Automatic Targeting
One of our favorite Amazon ad targeting strategies is running two versions of the exact same Sponsored Listing:

Amazon Advertising: Why is my ACoS so high?
Let’s talk ACoS. Average cost of sale, or ACoS, is the metric Amazon advertising provides you to determine

Headline Search Ads in Seller Central: Part 2
Missed part 1 of our Headline Search Ad series? Check it out here. Now that Headline Search Ads

Headline Search Ads in Seller Central: Part 1
Headline Search Ads have until very recently been the exclusive territory of Vendor Central / Amazon Marketing Services

Customer Reviews and Questions: An Optimization Gold Mine
When you think about optimizing your product listings, the first thing that comes to mind probably isn’t the