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Category: Brand Defense

Amazon Posts

May 11, 2020 Andrea Gertsen Advertising, Amazon, Brand Defense Leave a comment

UPDATED July 21, 2020. Amazon has updated the Posts beta feature to allow for tagging multiple products, scheduling,

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Amazon Brand Registry: Multi-User & Multi-Brand Setup

April 13, 2020 Andrea Gertsen Amazon, Brand Defense Leave a comment

Brand Registry, and having it properly set up, is the best way to protect your brand(s) and listings

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Amazon Brand Health & Competitive Pricing

February 17, 2020 Caiti Inc Amazon, Brand Defense Leave a comment

With all the positives that come with Brand Registry, there are some hiccups to overcome. Sellers become subject

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Brand Features for Sellers & Vendors

February 10, 2020 Caiti Inc Amazon, Brand Defense Leave a comment

UPDATED June 18, 2020. Shortly after releasing this article, Amazon rolled out ARA Premium upgrades for brand registered

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Project Zero & Amazon Transparency

September 9, 2019 Caiti Inc Amazon, Brand Defense, Channel Management Leave a comment

UPDATED March 9, 2020. As these programs have exited Beta testing, they have become more robust. This article

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Understanding Amazon’s Brand Registry Program

July 15, 2019 Caiti Inc Amazon, Brand Defense 8 comments

What is Brand Registry? Brand Registry is a service offered to sellers and vendors that extend certain protections

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Protecting your Brand on Amazon

Tips for Protecting Your Brand on Amazon

September 15, 2017 Digital Brandworks Amazon, Brand Defense Leave a comment

Amazon is a liberal marketplace that allows sellers of all types to enter the retail industry — for

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Using Customer Reviews and Q&A for Listing Optimization

Customer Reviews and Questions: An Optimization Gold Mine

July 19, 2017 Tiger Paton Advertising, Amazon, Brand Defense, Channel Management, Consumer Support, Optimization 6 comments

When you think about optimizing your product listings, the first thing that comes to mind probably isn’t the

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