Amazon has revamped their advertising, and has merged both Seller and Vendor platforms into one cohesive log in.
Category: Brand Defense
Amazon Brand Registry: Multi-User & Multi-Brand Setup
Brand Registry, and having it properly set up, is the best way to protect your brand(s) and listings
Amazon Brand Health & Competitive Pricing
With all the positives that come with Brand Registry, there are some hiccups to overcome. Sellers become subject
Brand Features for Sellers & Vendors
UPDATED June 18, 2020. Shortly after releasing this article, Amazon rolled out ARA Premium upgrades for brand registered
Project Zero & Amazon Transparency
UPDATED March 9, 2020. As these programs have exited Beta testing, they have become more robust. This article
Understanding Amazon’s Brand Registry Program
What is Brand Registry? Brand Registry is a service offered to sellers and vendors that extend certain protections
Tips for Protecting Your Brand on Amazon
Amazon is a liberal marketplace that allows sellers of all types to enter the retail industry — for
Customer Reviews and Questions: An Optimization Gold Mine
When you think about optimizing your product listings, the first thing that comes to mind probably isn’t the