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Category: Optimization

Creating Enhanced Brand Content

October 7, 2019 Caiti Inc Amazon, Marketing, Optimization One comment

UPDATED March 11, 2020.In preparation for a more unified platform, Amazon has been mirroring their features for Vendors

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A+ Pages

August 26, 2019 Caiti Inc Amazon, Marketing, Optimization One comment

UPDATED March 11, 2020.In preparation for a more unified platform, Amazon has been mirroring their features for Vendors

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Amazon Enhanced Brand Content

July 29, 2019 Caiti Inc Amazon, Marketing, Optimization 2 comments

UPDATED March 11, 2020. In preparation for a more unified platform, Amazon has been mirroring their features for

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NEW Amazon Content Requirements: Price Per Unit & Titles

June 18, 2019 Caiti Inc Amazon, Optimization 2 comments

UPDATED June 28, 2019. Due to the feedback Amazon Marketing Growth Services has been giving to Program Managers

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Understanding Seasonal Trends

October 6, 2018 Digital Brandworks Advertising, eCommerce, Optimization, Q4 Leave a comment

October is here! Let us celebrate with all the pumpkin-flavored things! Or not, if that’s not your thing.

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Amazon Prime Week participation logo

Are You Ready for Amazon Prime Week & Prime Day?

May 9, 2018 Caiti Inc Advertising, Amazon, Inventory & Logistics, Marketing, Optimization Leave a comment

UPDATED September 28, 2020. With the COVID-19 pandemic, Prime Day 2020 has been pushed back & the most

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Image of a gift-wrapped box and text regarding boosting Q4 sales for non-seasonal items

Tis not the season: Boosting Q4 Sales of Non-Seasonal Items

October 10, 2017 Tiger Paton Amazon, eCommerce, Optimization, Q4 One comment

Q4 is a revenue gold mine for items that are just stocking-sized, snow-friendly or traditionally giftable. However, if

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Amazon Keywords: The 250-Character Limit

The 250-Character Cap: Protecting your Amazon Keywords

September 6, 2017 Tiger Paton Amazon, Channel Management, Optimization 7 comments

UPDATED August 2018. Previously sellers had up to 250 bytes; at that time spaces & punctuation did not

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Product Listing Optimization Checklist

Product Listing Optimization Checklist

September 1, 2017 Digital Brandworks Optimization Leave a comment

A quick reference guide to help you increase your selling potential on Amazon and beyond by optimizing your

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Using Customer Reviews and Q&A for Listing Optimization

Customer Reviews and Questions: An Optimization Gold Mine

July 19, 2017 Tiger Paton Advertising, Amazon, Brand Defense, Channel Management, Consumer Support, Optimization 6 comments

When you think about optimizing your product listings, the first thing that comes to mind probably isn’t the

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