While Prime Week is still a few months off, with Prime Day on a yet to be determined
Category: Optimization
Amazon Advertising: Why is my ACoS so high?
Let’s talk ACoS. Average cost of sale, or ACoS, is the metric Amazon advertising provides you to determine
Tis not the season: Boosting Q4 Sales of Non-Seasonal Items
Q4 is a revenue gold mine for items that are just stocking-sized, snow-friendly or traditionally giftable. However, if
The 250-Character Cap: Protecting your Amazon Keywords
Amazon recently confirmed that back-end search terms (keywords) for Seller Central are being capped at 250 bytes. This
Product Listing Optimization Checklist
A quick reference guide to help you increase your selling potential on Amazon and beyond by optimizing your
Customer Reviews and Questions: An Optimization Gold Mine
When you think about optimizing your product listings, the first thing that comes to mind probably isn’t the
Is your Amazon listing mobile-optimized?
Have you ever compared how your Amazon listings look on different screen sizes? Looked at a side-by-side view
Product Variations: Why they Matter on Amazon
Product variations, or parent-child relationships – similar versions of an item displayed on a single listing page –
Listing Optimization 101
It’s an all-to-common story: You’ve got a great product, but it’s not showing up in Amazon searches and