Are You Ready for Amazon Prime Week & Prime Day?

UPDATED June 2019.Some new features & fees have been added since the original post. Deadlines have also been updated to reflect the current year. While Prime Week is still a few months off, with Prime Day on a yet to be determined date in July, Amazon is already gearing up and you should be … Continue reading →

Amazon Advertising: Why is my ACoS so high?

Let's talk ACoS. Average cost of sale, or ACoS, is the metric Amazon advertising provides you to determine the return on investment for an advertising campaign. The higher your ACoS, the more you're paying in advertising for each dollar in sales - thus reducing your ROI. While some campaign … Continue reading →

Tis not the season: Boosting Q4 Sales of Non-Seasonal Items

Q4 is a revenue gold mine for items that are just stocking-sized, snow-friendly or traditionally giftable. However, if your product isn’t traditionally a hot seller during the holidays, it can be frustrating. You're battling aggressive competition from more gift-friendly products. This can reduce … Continue reading →

The 250-Character Cap: Protecting your Amazon Keywords

UPDATED August 2018. Previously sellers had up to 250 bytes; at that time spaces & punctuation did not count against this limit. Just 1 year later Amazon has updated their policy to be even more restrictive. Amazon confirmed that back-end search terms (keywords) for Seller Central are being … Continue reading →

Product Listing Optimization Checklist

A quick reference guide to help you increase your selling potential on Amazon and beyond by optimizing your product listings (get the … Continue reading →