The 250-Character Cap: Protecting your Amazon Keywords

Amazon recently confirmed that back-end search terms (keywords) for Seller Central are being capped at 250 bytes. This has generated intense discussion across the Internet - especially since their explanation leaves many questions unanswered. Sellers are wondering whether their listings are now at … Continue reading →

Product Listing Optimization Checklist

A quick reference guide to help you increase your selling potential on Amazon and beyond by optimizing your product listings (get the … Continue reading →

Headline Search Ads in Seller Central: Part 2

Missed part 1 of our Headline Search Ad series? Check it out here. Now that Headline Search Ads have come to Seller Central, it's time to start thinking about how they can fit into your existing campaign strategy and how you can leverage them for increased Q4 revenue. Here's a few ideas for using … Continue reading →

Headline Search Ads in Seller Central: Part 1

Headline Search Ads have until very recently been the exclusive territory of Vendor Central / Amazon Marketing Services users. But in the last few days, Amazon has offered them to the Seller Central marketplace, with all the myriad benefits they can provide you. Now is the perfect time to try them … Continue reading →

Customer Reviews and Questions: An Optimization Gold Mine

When you think about optimizing your product listings, the first thing that comes to mind probably isn't the customer reviews and questions on your product detail page. You have product expertise and a solid copywriting/marketing team. The customer has neither. So: what value could incorporating … Continue reading →