At Digital Brandworks, our strategic brand management solutions help ensure the integrity and reputation of your brand by protecting it against unauthorized usage and misrepresentation. This component of our channel management program helps protect your brand from being diluted by third parties or unauthorized sellers that negatively impact your brand value. By working to maintain – and expand – your presence, we can help you regain marketshare and increase revenue.
We start by identifying sellers and resellers of your products on each channel, including Amazon. We use proprietary software to analyze Amazon listings to identify any third-party sellers that may be damaging your brand. Then, your Digital Brandworks team member works with our in-house investigator to uncover the identity of the seller — even if the seller is using a DBA. We repeat the listing review periodically to ensure that your listings stay clean and compliant with your Amazon brand strategy. This ongoing surveillance helps regain control of your listings so customers can easily find and buy genuine products.
Once we have identified all sellers — including any unauthorized sellers — Digital Brandworks can communicate detailed guidance on brand guidelines to sellers directly or work with your team to help improve third-party listings without damaging relationships with distributors. We also create a strategy for dealing with unauthorized sellers or sellers that continue to violate policy and damage your brand integrity.
In addition to third-party management, we make improvements to your existing marketplace listings and provide sales and performance reporting for the insight you need to operate effectively.
We want to ensure that you are getting all the sales you deserve. To help achieve this, we perform a detailed strategic listing analysis and competitor review. This includes identifying third-party sellers on your listings and duplicate third-party listings of your products.
We can also help improve your brand performance by optimizing your listings and discovering new opportunities through our tailored reporting services.
Customer service is not just a metric - it has a direct impact on converstion rate and sales. The Digital Brandworks team monitors the questions and reviews posted on your listings and sends you convenient reporting on customer interactions so you can see at a glance what consumers are saying about your products. We respond to customer inquiries and reviews on your behalf, providing buyers with timely and relevant responses. Staying on top of these interactions improves the overall customer experience and gives you crucial information about product usage and quality in the field. Digital Brandworks can also use this data to further optimize your listings and advertising campaigns.
Strategic brand management requires ongoing efforts to stay ahead of the competition. Our team will perform a comprehensive review of your account to help ensure you’re taking advantage of Amazon’s brand-promoting tools and to implement additional safeguards. Our team can help with:
We ensure your brand is represented accurately and fully on Amazon and all your other e-commerce channels, which in turns improves the customer experience and drives increased conversions and sales.
If you already use these features, we can still improve performance further via advertising campaigns and optimization. We gather and analyze important feedback on customer responses to your listings and products so you can continue to fine-tune your performance.
As e-commerce sales continue to grow, so does the temptation for resellers and distributors to hop on the bandwagon and take a bite out of your profits. Digital Brandworks works with your team to create minimum advertised price (MAP) and distribution policies to help protect pricing strategy, improve marketplace representation, and combat any brand degradation.
Once we have created these strategic brand management policies, Digital Brandworks also helps execute them both internally and externally. We monitor all incidents of brand usage and execute cease and desist orders on your behalf to maintain the policy's integrity. This helps ensure compliance with your policies, to maintain your brand's value.
Your Amazon brand management efforts should be supported by listings that are optimized for SEO and customer experience. We also create customized campaigns that run alongside these brand management efforts and further strengthen your brand’s presence.